This Privacy Policy aims to inform you about the data processing in connection with our website and other SteelcoBelimed AG services. Services means the services and other activities, such as support, to be supplied to or carried out by or on behalf of SteelcoBelimed AG for you to the agreement. The processing of personal data takes place exclusively within the framework of the respective applicable legal data protection laws, in particular the European Union (“EU”) General Data Protection Regulation (EU 2016/679) (hereinafter referred to as “GDPR”).
In accordance with Article 4 (1) GDPR, “personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”); a natural person is considered as being identifiable, directly or indirectly, in particular by means of an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics expressing the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.
The controller within the meaning of Article 4 (7) GDPR is:
SteelcoBelimed AG
Grienbachstrasse 11
6300 Zug
Schweiz
Telephone number: +41 41 449 78 88
E-mail: info@steelcobelimed.com
Each time you access our website, your browser automatically transmits data that are stored in the log files of the server. This includes the following data (hereinafter referred to as the “Log File Data”):
The Log File Data is evaluated anonymously in order continuously to improve the website, to adapt the website to the interests of our users and to be able to remedy errors quickly. For these purposes, our legitimate interest in the processing of data is pursuant to Article 6 (1) (f) GDPR.
In a non-anonymised form, Log File Data are used solely to detect malfunctions and to ensure system security, including detection and tracking of improper access attempts and fraud and abuse attempts. The data are stored for 7 to 14 days and shall then be deleted. Log File Data, the further storage of which is required for evidence purposes, is not deleted until final clarification of the respective incident has been obtained and may in individual cases be forwarded to the investigating authorities. For these purposes, our legitimate interest in the processing of data is pursuant to Article 6 (1) (f) GDPR.
Our website lists different ways that you can contact us. Furthermore, you can contact us through our social media presences (e.g. on Facebook or Instagram). If you use these and contact us e.g. by e-mail, we will process the data you provided to us in order to answer your request.
We have a legitimate interest in answering your enquiries. The legal basis for the data processing is Article 6 (1) (f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is Article 6 (1) (b) GDPR.
When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law.
You can contact SteelcoBelimed AG Customer Service in various ways, e.g. by telephone or online. In this case, we will process the data you submit to us as part of your request. Insofar as is necessary for the provision of customer service, for example, to collect the SteelcoBelimed AG appliance from you, to carry out repair work or to process warranty or guarantee claims, your data will be forwarded to our service partners.
In the context of the fulfilment of customer services, we process personal (name, address, contact details) and appliances-related (serial number, appliances status) data.
The legal basis for the processing of your data in the context of customer service is Article 6 (1) (b) GDPR.
Furthermore, we process the abovementioned data for product security and surveillance purposes and in order to fulfil our legal obligations as manufacturer or distributor of the products. For this purposes, we may transfer your data our supplier. The legal basis for the processing of your data is Article 6 (1) (b) and 6 (1) (c) GDPR.
Moreover, we pseudonymize your abovementioned data and evaluate your data only in a pseudonymous manner so that we can continuously optimise our products and services. The legal basis for this is Article 6 (1) (f) GDPR, whereby the optimisation of our products and services justifies our legitimate interest.
With regard to customer service, data transmitted to us will be deleted upon expiry of the corresponding warranty or guarantee periods, provided and insofar as we are not obliged to store them for a longer period for reasons based on commercial and tax law.
We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA for customer-, product-, and brand-surveys in order to regularly improve our products and services. When you are taking a survey, only log data (date and timestamp / information to your browser and browser settings / information to your device / usage date) will be processed. You are free to decide whether you like to participate on a survey. If you do not want to participate, you can just close the survey pop-up. The legal basis for the data processing is your consent, Article 6 (1) (a) GDPR. You can revoke your consent with effect for the future at any time.
In the context of the use of Qualtrics services, we also use Qualtrics cookies, mainly to help keep track of survey sessions or to maintain survey sessions. Please find more information to our use of Qualtrics cookies in our cookie notice. For more information about Qualtrics LLC and use of personal data by Qualtrics please visit https://www.qualtrics.com/privacy-statement/.
We also use cookies or similar technologies on our website, such as pixels (hereinafter referred to as “Cookies”). Cookies are small text files stored by your browser on your device, or image files, such as pixels. The next time you visit our website with the same device, the information stored in cookies will either be returned to our website (hereinafter referred to as “First Party Cookies”) or to another website (hereinafter referred to as “Third Party Cookies”).
We inform you about the use of cookies and provide you the opportunity to activate non-necessary cookies in advance with a corresponding note on a banner or in the cookie settings. Furthermore, you will find exhaustive information about the use of cookies and opportunities to activate or deactivate non-necessary cookies in our cookie policy.
On our website, we use various services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”).
For more information about Google services please visit http://www.google.com/privacy/ads/.
Our website uses Google Analytics for the needs-oriented design and improvement of the website. Google Analytics uses so-called cookies that are stored on your terminal and that allow an analysis of the use of the website by you. The information generated by the cookie is usually transmitted to a Google server in the US and stored there. We use the extension of IP anonymisation (referred to as IP masking) on this website, i.e. your IP address is shortened by Google within Member States of the European Union or in the other States that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator.
The legal basis for the data processing is legitimate interest pursuant to Art. (6)(1)(f) GDPR.
Google's services also include reporting on the effectiveness of our advertising efforts (including across devices), the demographics and interests of our users, and cross-device delivery features of online advertising when you have a Google Account and personalised advertising (hereinafter referred to as “personalised ads”). In this case, the legal basis of data processing is the consent you granted to Google (Art. 6 (1)(a) GDPR).
You may object to the collection or analysis of your data by Google Analytics by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout.
The data sent by us and linked to cookies, user identifiers (e.g. user ID) or advertising IDs will be automatically deleted after 14 months.
For more information about the Google Analytics terms and conditions, visit http://www.google.com/analytics/terms/.
Google's remarketing feature allows us to show our users advertisements based on their interests on our other websites within the Google Ads Network (so-called “Google ads” or ads on other websites). For this purpose, the interaction of the users on our website is analysed in order to be able to show users targeted advertising even after visiting our website on other sites. Google stores a number in the browsers of users who visit certain Google services or websites on the Google Display Network. This number records the visits of these users.
The legal basis for the data processing is legitimate interest pursuant to Art. (6)(1)(f) GDPR.
You may disable the use of cookies by Google by installing the plug-in provided at the following link: www.google.com/settings/ads/plugin
We also use Google's Conversion Tracking in this context. When you click on an ad served by Google, a 30-day conversion tracking cookie will be placed on your device. These cookies are not for personal identification. The information gathered using the conversion cookie is used to generate conversion statistics for Google Ads advertisers.
The legal basis for this data processing is legitimate interest pursuant to Art. (6)(1)(f) GDPR.
You can disable Google interest-based ads on your browser by turning off http://www.google.com/settings/ads or opting out of http://www.aboutads.info/choices/.
In addition, our website uses further services of the Google Marketing Platform (formerly “Google doubleclick”). These services use cookies to serve ads that are relevant to users, to improve campaign performance reports or to prevent a user from receiving ads multiple times.
Google uses a cookie ID to record which ads are played in which browser and thus prevents them from being displayed multiple times. In addition, Google can use cookie IDs to track what are known as conversions, i.e. whether a user sees an advertisement and later goes to the advertiser's website and buys something there. According to Google, such cookies do not contain person information.
Your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further use of the data collected through the use of this tool by Google. According to Google, through the involvement of this services, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you are registered with a service of Google, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find out and store your IP address.
In addition, the Google cookies allow us to understand whether you are performing certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (Conversion Tracking) (“Floodlight”). Google uses this cookie to understand the content with which you have interacted on our web sites so that it can later send you targeted advertising.
You can prevent the tracking process by setting your browser software accordingly (e.g. third party cookies disabled), deactivate the cookies for conversion tracking by blocking cookies from the domain www.googleadservices.com in your browser settings, at www.google.com/settings/ads, for interest-based ads of the providers that are part of the About Ads self-regulatory campaign, via the link http://www.aboutads.info/choices or the link http://www.google.com/settings/ads/. We point out that in this case you may not be able to use all the features of this offer in full.
For more information about the Google Marketing Platform please visit https://marketingplatform.google.com/. You can also find more information from the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.
The legal basis for the data processing is your consent pursuant to Art. (6)(1)(a) GDPR.
On our website, we use the Meta Pixel, a snippet of JavaScript code that allows us to track your activities on our website (Conversion Tracking) and to use the Facebook remarketing feature (Custom Audiences) provided and/or used by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook” or “Meta”).
The Meta Pixel receives and processes the following types of data: Http Headers, Pixel specific Data (including Pixel ID and the Facebook Cookie), Button Click Data, Optional Values and Form Field Names. The Facebook pixel enables Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. Further information about Meta's cookies and the data processed can be found here and in our Cookie Notice.
Meta and we will process your data as joint controller within the meaning of Art. 26 GDPR. You will find the essence of the joint controller arrangement between Meta and us here: https://www.facebook.com/legal/controller_addendum. For more information to Meta, please refer to the Meta Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation.
In general, your data will be processed within the European Union. However, it might be possible that your data must be transferred und processed outside the territory of the European Union, for example to the Facebook Inc. in the United States. In such event, your data will be secured by appropriate safeguards as set forth in Art. 46 (2) GDPR, in particular, but without limitation to, by the use of the Standard Contractual Clauses for the transfer of data between EU and non-EU countries (which can be found here).
We use the Meta Pixel to track your actions in order analyze the effectiveness of our conversion funnel and to regularly improve our website.
We use the Meta Pixel in order to show users of the website interest-based advertisements (“Facebook Ads”) as part of their visit to the social network Facebook or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our online offers more interesting to you.
Disabling the “Facebook Custom Audiences” feature is available to logged-in users at https://www.facebook.com/settings/?tab=ads#.
On our website, we use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA to conduct customer, product, and brand surveys in order to regularly improve our products and services. When taking a survey, we will process log data, including date, timestamp, browser information, browser settings, device details, and usage data (which includes the distinction between customers and guests during the checkout process). This information helps us in understanding your search behaviour and is correlated with your survey responses in Qualtrics to assess the effectiveness of your search experience, ultimately guiding us in enhancing our services and product. You are free to decide whether you want to participate in a survey. If you do not want to participate, you can simply close the survey pop-up by using the “X”-button on the top right corner of the survey pop-up. The data processing is based on your consent under Article 6(1)(a) GDPR. You can revoke your consent with effect for the future at any time.
In the context of the use of Qualtrics services, we also use Qualtrics cookies, mainly to help keep track of survey sessions or to maintain survey sessions. Please find more information to our use of Qualtrics cookies in our cookie notice. For more information about Qualtrics LLC and use of personal data by Qualtrics please visit https://www.qualtrics.com/privacy-statement/.
Our website uses the Facebook social media plug-in of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter referred to as “Facebook”).
An overview of Facebook plug-ins can be found here: http://developers.facebook.com/docs/plugins; You can find further information on Facebook’s Privacy Policy at the following link: www.facebook.com/policy.php
Facebook may receive the information that you have accessed the corresponding website of our online service and possibly interacted with the plug-in. By activating the plug-in, your personal data will be saved and sent to Facebook.
We have no influence on the collected data and data processing operations, nor are we aware of the full extent of data collection, the purpose of the processing, or the retention periods. We also have no information on how to delete the data collected by Facebook.
Facebook stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or tailor-made website design. Such an evaluation is carried out in particular (also for non-logged-in users) for the presentation of needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the formation of these user profiles, whereby you must exercise this right to Facebook.
Through the plug-ins we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Article 6 (1) (f) GDPR.
You can completely prevent the plug-ins from being loaded using add-ons for your browser, so-called script blockers.
Accessing www.facebook.com/SteelcoBelimed/ will take you to our fanpage on the Facebook.com social network of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (hereinafter referred to as “Facebook”). If you visit our fanpage, Facebook collects data and processes it in the US, if necessary. This also happens if you yourself are not a registered user of Facebook or simply have not logged in to your Facebook account. Facebook will collect the IP address, operating system information, hardware versions and browser type, data collected from Facebook cookies about your user behaviour, and other technical data. Facebook and we will process your data as joint controller within the meaning of Article 26 GDPR. You will find the essence of the joint controller arrangement between Facebook and us here: https://www.facebook.com/legal/controller_addendum. For more information to Facebook, please refer to the Facebook Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation. You can also find information from Facebook about cookies on https://www.facebook.com/policies/cookies.
We run the Instagram account https://www.instagram.com/steelcobelimed/ on the social network Instagram, which is part of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (hereinafter referred to as “Instagram”). If you visit our account, data will be collected from Instagram and processed in the US, if necessary. This also happens if you yourself are not a registered user of Instagram or have not logged in to your Instagram account. Facebook and we will process your data as joint controller within the meaning of Article 26 GDPR. You will find the essence of the joint controller arrangement between Facebook and us here: https://www.facebook.com/legal/controller_addendum. For more information to Instagram, please refer to the Facebook Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation. Please refer to the Instagram Privacy Policy, which you can access here: https://help.instagram.com/519522125107875?helpref=page_content.
We operate the YouTube Channel https://www.youtube.com/@SteelcoBelimed on the YouTube video platform, which is part of YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066 USA (hereinafter referred to as “YouTube”). If you visit our channel, data will be collected from YouTube and processed in the US, if necessary. This also happens if you yourself are not a registered user of YouTube or have not logged in to your YouTube account. According to information provided by YouTube, the data collected includes, among other things, the IP address, operating system information, hardware versions and browser type, data collected from YouTube cookies about your user behaviour, and other technical data. Please refer to the YouTube Privacy Policy, which you can access here: https://policies.google.com/privacy.
When you tagged us in your content on social media, it might be possible that we ask for your consent to repost your content on our social media channel/s (e.g. on Facebook, Instagram, YouTube, Twitter and others). We will only use your content after we received your explicit consent. In order to do so, we process your content, your username / account name on social media, your E-mail address and further information you share with us, e.g. your name. The legal basis is for the processing of your data is your consent, Article 6 (1) (a) GDPR. The data are stored by us only as long as it is necessary for the fulfilment of the respective purpose, unless otherwise provided for by the applicable legislation. You may revoke your consent at any time with effect for the future.
If you visit one of our booths, we collect your data if you provide us with such, e.g. by handing over your business card. We process these data to respond to your concern, e.g. contact for further discussions or offers. If this is necessary to respond to your concern (e.g. when requesting a contact abroad), we will forward your data to the responsible person of the respective company of SteelcoBelimed AG .
We have a legitimate interest in answering your enquiries. The legal basis for the data processing is Article 6 (1) (f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is Article 6 (1) (b) GDPR. If you give us your consent for such, the legal basis is Article 6 (1) (a) GDPR. You may revoke your consent at any time with effect for the future.
When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law.
At our booths, we also occasionally take pictures and film recordings for documentation, marketing and press purposes, which are then published via i.a. our social media channels (e.g. Facebook, YouTube or Instagram). In this case, we expressly point this out to you by posting a notice on the stand. You may revoke any consent granted to us regarding the use of an image at any time with effect for the future.
Within the context of the data processing described in this privacy notice, it might be possible that we transfer personal data to the following categories of recipients (in addition to the recipients expressly stated in this privacy notice):
We only transfer personal data to third parties insofar it is required to fulfil our contractual obligations, in case we have or the respective third party has a legitimate interest in processing the personal data or if you have given consent to the transfer. Furthermore, we only transfer personal data to third parties if and insofar we are obligated to do so according to applicable law, regulatory action or court order.
Unless otherwise expressly stated in this privacy policy, all personal data collected from you in connection with your use of SteelcoBelimed AG services are generally stored and processed on servers within the territory of the European Union. However, it might be possible that your data will be transferred and processed outside the territory of the European Union. In such event, your data will be secured by appropriate safeguards as set forth in Article 46 (2) GDPR, in particular, but without limitation to, by the use of the Standard Contractual Clauses for the transfer of data between EU and non-EU countries (which can be found here) or adequacy decisions by the European Commission on the basis of Article 45 of Regulation (EU) 2016/679 (which can be found here). Please contact us if you want to get more information about the international transfer of data at SteelcoBelimed AG.
Data subjects have various rights under GDPR. These include in particular:
To assert the aforementioned rights, please contact us stating your concern, your name and, if applicable, your customer number. Please address your request to the contact details given in sections 1.2 and 1.3.
You have the right to complain about the handling of your personal data by a data protection authority.
If your personal data on the basis of legitimate interests are processed pursuant to Article 6 (1) (f) GDPR, you have the right to object to the processing of your personal data in accordance with Article 21 GDPR, provided there are reasons for this arising from your particular situation, SteelcoBelimed AG cannot demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or if your objection is based on being targeted to personal advertising. In the latter case, you have a general right of objection, which is implemented by us without any particular situation being specified.
Please address your request to the contact details given in sections 1.2 and 1.3.